At Zardozi, the passion for blending art, culture, and fashion stems from a lifelong love for creativity, deeply rooted in heritage. Sobia Yousufi, Founder and Designer, has always found solace and inspiration in art, expressing it through design from a young age. Growing up, she became immersed in the beauty of traditional fabrics, intricate embroidery, and the vibrant hues that reflect her cultural roots. This connection to her heritage, combined with her love for art, drove her to design not just for herself but for her children—each piece telling a story of identity and tradition.

As Sobia’s journey evolved, her vision expanded. She wanted to create more than just clothes; she wanted to offer a meaningful connection to the cultural roots that many people long for, especially those living abroad. Thus, Zardozi was born—a place where art meets tradition, and where each piece is crafted with the intention of making every client feel connected to their culture.

Together with Sharjeel R. Emmanuel, Co-Founder and Production Head, Zardozi delivers quality craftsmanship that celebrates the essence of heritage and modern fashion. Sharjeel’s attention to detail and mastery of production ensures that each garment is not just an outfit but a work of art—thoughtfully designed and meticulously tailored.

Our brand exists because we believe in the power of fashion to tell stories, to bring people closer to their roots, and to celebrate the beauty of diversity. From custom-tailored outfits that capture the elegance of South Asian culture to destination weddings enriched with cultural tradition, Zardozi is committed to providing a seamless, personalized experience. We are more than a clothing brand; we are a celebration of art, culture, and heritage, brought to life in every thread, every stitch, and every accessory.
At Zardozi, we bring your cultural dreams to life, making every occasion unforgettable, as we weave together the threads of tradition, creativity, and style.